AI로 제품 기획부터 디자인, 검증까지

가상의 비즈니스 아이디어를 바탕으로 문제를 정의하여 해결방안을 찾고, PRD를 작성해 핵심 기능이 담긴 화면을 만들고, 서비스 UX 디자인을 생성하고, 생성된 화면을 검증하는 등 모든 과정을 AI와 함께하며 단계별 필요한 툴을 어떻게 활용하면 좋을지 활용 사례를 중심으로 담아볼게요.

Step 1. 문제정의와 사용자 니즈 파악

UX Design의 목표는 문제 해결이며, 최종 사용자의 관점에서 문제와 니즈를 이해하고 그 니즈를 충족하는 경험을 디자인하는 것입니다. Product Design의 첫 번째 단계인 '문제 정의'와 '사용자 니즈 파악'은 서비스 개발의 핵심으로, 특히 AI Agent와 생성형 AI는 이러한 초기 단계를 더욱 효율적이고 정교하게 수행할 수 있도록 도와줍니다.

• 모든 프로세스를 업무에 도움을 받을 수 있는 AI 툴(생성형 AI, LLM 등)을 활용합니다.

• 가상의 비즈니스 아이디어를 바탕으로, 서비스가 해결해야 할 문제를 AI툴로 명확히 정의합니다.

• 문제를 정의하고, 사용자의 욕구를 찾아 서비스의 문제 해결 방안을 도출해냅니다.

Our Approach

1. Brand Refresh

We began by conducting a comprehensive brand audit to understand how GreenLeaf Organics was currently perceived and where they wanted to go. We held workshops with key stakeholders to align on the brand’s mission, vision, and values. From this, we developed a refreshed brand identity, including a new logo, color palette, typography, and brand guidelines. The updated identity was designed to be modern yet approachable, reflecting the brand's commitment to quality and sustainability.

2. Website Redesign

Our team of designers and developers collaborated to create a new website that was visually appealing and highly functional. Key features included:

• Simplified Navigation: We organized the product categories logically, making it easier for customers to find what they needed.

• Responsive Design: The website was optimized for all devices, ensuring a seamless experience whether accessed via desktop, tablet, or mobile.

• E-commerce Integration: We integrated a robust e-commerce platform that streamlined the purchasing process, with features like one-click checkout, personalized product recommendations, and a subscription service for regular orders.

• Storytelling Elements: We added sections to highlight the brand’s story, commitment to sustainability, and the benefits of organic living, creating an emotional connection with visitors.

3. UX/UI Optimization

User experience was at the forefront of our redesign. We conducted usability testing with a diverse group of users to identify pain points and areas for improvement. Based on feedback, we:

• Improved Load Times: We optimized the website’s performance to ensure fast load times, reducing bounce rates and improving the overall user experience.

• Enhanced Search Functionality: The search tool was upgraded with predictive text and filters, allowing users to quickly find specific products or information.

• Interactive Elements: We incorporated interactive elements, such as a "Find Your Perfect Product" quiz, to engage users and help them discover products suited to their needs.

4. Digital Marketing Strategy

To drive traffic and engagement, we developed a comprehensive digital marketing strategy that included:

• Content Marketing: We created a content calendar with blog posts, videos, and infographics focused on organic living, product benefits, and sustainability. This content was shared across the website and social media platforms to educate and engage the audience.

• Email Marketing: A segmented email marketing campaign was launched to target different customer groups with personalized content and offers.

• Social Media Campaigns: We ran targeted campaigns on Instagram, Facebook, and Pinterest, highlighting new products, customer testimonials, and behind-the-scenes looks at GreenLeaf Organics' operations.

• SEO Optimization: The website was optimized for search engines, with a focus on keywords related to organic food and wellness, to improve visibility and drive organic traffic.

5. Content Creation

Our content team worked closely with GreenLeaf Organics to create high-quality content that aligned with the brand's voice. We produced a series of blog posts, recipe guides, and educational videos that positioned GreenLeaf Organics as a thought leader in the organic space. We also developed product photography and lifestyle imagery that showcased the products in a fresh, vibrant way.

Results

• Increased Traffic: The new website saw a 50% increase in organic traffic within the first three months of launch.

• Improved Conversion Rates: Conversion rates improved by 35%, driven by the enhanced user experience and streamlined checkout process.

• Stronger Brand Identity: The brand refresh was well-received by customers, with positive feedback on the new logo and overall aesthetic. GreenLeaf Organics reported a 40% increase in brand recall in customer surveys.

• Enhanced Customer Engagement: The digital marketing campaigns led to a 60% increase in social media followers and a 45% rise in email open rates.

• Revenue Growth: Online sales grew by 30% in the first six months, exceeding client expectations.

Client Testimonial

"The transformation that [Your Agency Name] brought to GreenLeaf Organics was nothing short of remarkable. They truly understood our vision and helped us create a digital presence that not only looks amazing but also drives real results. Our customers love the new website, and we've seen significant growth in both traffic and sales. We couldn't be happier with the partnership!" - Sarah Thompson, CEO of GreenLeaf Organics

Conclusion

This project was a testament to the power of strategic design and thoughtful digital marketing. By deeply understanding GreenLeaf Organics’ brand and audience, we were able to create a digital presence that not only met but exceeded their goals. This case study showcases our agency's ability to deliver comprehensive solutions that drive growth and strengthen brand identity in a competitive market.